Milano Moda Design, manifestazione che celebra il connubio tra moda e design, valorizza le Home Collection presentate dai brand di moda presenti in città, durante la Milano Design Week. Il programma di Milano Moda Design si accompagna a quello ufficiale della Milano Design Week e raccoglie le presentazioni delle Home Collection e gli eventi dedicati al design dei brand di moda.
La manifestazione si svolgerà in concomitanza con il Salone del Mobile dal 15 al 21 aprile 2024 e presenta in calendario 35 brand con 44 appuntamenti: 12 presentazioni Home collection e 32 eventi, alcuni di carattere culturale.
I nuovi brand presenti in calendario in questa edizione sono: 10 CORSO COMO, ANTEPRIMA, BAV TAILOR, C.P. COMPANY, GUCCI, IL BISONTE, JW ANDERSON, LUISAVIAROMA, MARELLA, MONCLER, POMELLATO, RALPH LAUREN HOME, SUNNEI, THOM BROWNE.
Inoltre, lunedì 15 Aprile alle ore 17.30 presso il Teatro Filodrammatici di Milano, in occasione della Giornata Nazionale del Made in Italy, Camera Nazionale della Moda Italiana e Storielibere presentano l’evento Sailor. Anatomia del corpo attraverso la moda LIVE con Maria Luisa Frisa, Chiara Tagliaferri, Marco Rambaldi e Alessandro Vigilante.
Milano Moda Design è un’iniziativa di comunicazione internazionale il cui obiettivo primario è quello di valorizzare e promuovere i brand di moda che si muovono nell’ambito dell’Home Design coordinandone le iniziative.
Milano Moda Design 2024 – Il programma
HOME COLLECTIONS – Open to the public
Home Collections ARMANI / CASA showcases ‘Echi dal Mondo’ – inspired by moods, colors and shapes collected by the designer during his travels
presented with a new setting at Palazzo Orsini, via Borgonuovo, 11. Open to the public from April 16th to 21st, from 10:00 to 20:00.
DIESEL LIVING presents its Design Week collections with Moroso and Lodes. Iconic pieces of the brand will accompany the exhitibion
projecting the brand’s unique vision for domestic spaces. Diesel Living Brera Site, via delle Erbe, 2/A. Open to the public from
April 16th to 21st.
DOLCE & GABBANA CASA showcases the new collection of furniture and Home accessories, result of impeccable craftmanship.
Private press preview on April 15th from 9:00 to 18:00. Via Broggi, 23. Open to the public prior registration at
www.dolcegabbana.com from April 16th to 21st, from 10:00 to 19:00.
ETRO presents the new 2024 Etro Home Interiors and Etro Home Collections at Salone del Mobile, Rho Fiera – Hall 15 Stand 11. During
the Fuori Salone, the brand dresses with the newest pieces of furniture and home accessories the Etro Home Boutique in via
Pontaccio, 17 and the Etro Boutique in via Monte Napoleone, 5. Open to the public from April 15th to 21st.
FENDI CASA presents 2024 collection in their milanese boutique with a special set up focus on double F logo. A minimalistic
environment covers the brand’s boutique unveiling the newest pieces. Private cocktail on April 15th. Fendi Casa, Piazza della Scala.
Open to the public from April 14th to 21st.
LA DOUBLEJ plunges his guests into its world of homeware, alongside the mesmerizing solar installation crafted by the talented Max
Siedentopf. Private cocktail and press preview on April 16th. Palazzo Belgioioso, Piazza Belgioioso, 2. Open to the public from
April 17th to 21st, from 10:00 to 18:00.
LORO PIANA INTERIORS pays tribute to the vision and work of Cini Boeri, in the year that marks the 100th anniversary of her birth and
the founding of Loro Piana. The Cortile della Seta hosts an installation designed in collaboration with Archivio Cini Boeri dedicated to
Arflex furniture pieces designed by her and presented with exclusive Loro Piana Interiors fabrics. Private Press Preview on April 15th
from 10:00 to 18:00. Cortile della Seta, via della Moscova, 33. Open to the public from April 16th to 21st, from 10:00 to 20:00.
MISSONI HOME – Caffé Suonarestella : every day at breakfast time, visit the via Scarlatti area for a coffee and view the entire Missoni
Home 2024 collection by Alberto Caliri. Via Scarlatti, 29. Open to the public prior registration from April 16th to 19th from 9:00 to
11:00.
MISSONI HOME | RODA OUTDOOR – En Plein Air: A central illuminated island, surrounded by stone and glass, welcomes and highlights
the items of the new Missoni-Roda Outdoor project. Private Press preview on April 15th from 18:30 onwards. Via Solferino, 9. Open to
the public from April 16th to 20th, from 10:00 to 22:00 and on April 18th and 21st from 10:00 to 17:00.
ROBERTO CAVALLI unveils its new Ray Of Gold Home capsule. The collection will be presented at the brand’s boutique, from April 16th
to 21st. In the same days, a selection of Home pieces will be showcased on a special tramway, all dressed in the iconic Roberto
Cavalli print, running around the city. Roberto Cavalli boutique, via Monte Napoleone, 6. Open to the public from April 16th to
21st, from 10:30 to 20:00.
THOM BROWNE – the menswear boutique is transformed for the first complete presentation of the home collection. Via Gesù, 10.
Open to the public from April 17th to 21st, from 10:00 to 19:00.
VERSACE HOME : If These Walls Could Talk, an invitation through the gates of Palazzo Versace and into the iconic stories it has to tell.
The Versace Home collection is the latest story to take place within its walls and the next chapter of the House’s design codes. Via
Gesù 12. Open to the public prior registration at www.versace.com from April 17th to 21st.
EVENTS
Events Monday 15 April
15/04 – 21/04 10 CORSO COMO presents in store its Design selection and an installation by Aliita. On 1st floor the Capsule Plaza
collective exhibition. Corso Como, 10. Open to the public from 10:30 to 20:30.
15/04 – 21/04 BAV TAILOR invites you to discover her Sakti Sphere. A new-age Holistic Sanctuary to discover the Brand’s slow-living
home collection of meditation furniture, ceramics, soft furnishings, soulful art and aura balancing scents. A
spirit-nurturing experience being offered every day. Casa Covini, via Altaguardia, 2. Open to the public every
day from 10:00 to 18:00.
15/04 – 21/04 DOLCE & GABBANA presents GEN D, Vol. 2, a designer residency project that involves 11 International talents. Private
press preview on April 15th from 9:00 to 18:00. Via Broggi, 21. Open to the public prior registration at
www.dolcegabbana.com from April 16th to 21st, from 10:00 to 19.00.
15/04 – 21/04 FRATELLI ROSSETTI presents ‘Invisible Visitors – Visitatori Invisibili’ with Fondazione Achille Castiglioni as part of its ‘Progetti
per servire, i Castiglioni e la ristorazione’ exhibition. Private opening on April 15th from 14:00 to 21:00. Fondazione
Achille Castiglioni, Piazza Castello, 27. Open to the public upon registration from April 16th to 21st.
15/04 – 21/04 GUCCI unveils Gucci Design Ancora: a special edition of five design icons from a bygone era, symbols of Italianity, and
Milanese style in a contemporary way. Press preview by appointment only on April 14th and 15th. Gucci flagship store,
via Monte Napoleone, 7. Open to the public on April 15th, from 14:00 to 21:00 and from April 16th to 21st from
10:00 to 21:00.
15/04 – 21/04 MARELLA hosts Eden Unveiled by Domenico Pellegrino. A feminine universe explored through words, wood elements
and lighting. Marella store, Corso Vittorio Emanuele II. Open to the public on April 15th from 11:00 to 20:00, and
from April 16th to 21st from 10:00 to 20:00.
15/04 – 21/04 MONCLER transforms Milano Centrale railway station into a public gallery with the exhibition ‘An Invitation To Dream’,
where extraordinary minds shaping culture today, invite visitors to dream. Curated by Jefferson Hack. Stazione di
Milano Centrale, Piazza Duoca d’Aosta, 1. Open to the public every day from 06:00 to 22:00
15/04 – 16/04 PRADA presents ‘PRADA FRAMES’ a symposium curated by Formafantasma which investigates and reflects the
complex interaction between environment and design under the theme ‘Being Home’ – a private environment to cope
with contemporary challenges. Museo Bagatti Valsecchi, via Gesù, 5. Open to the public prior registration at
www.prada.com , from April 14th to 16th from 10:00 to 17:00.
15/04 – 20/04 SUNNEI x cc-tapis: the Process. A multi-sensory retrospective of the collaborative journey that led to the brand’s iconic
72 square-meter rug creation for its FW24 show. Palazzina Sunnei, via Privata Pietro Cironi, 15. Open to the public
from every day from 12:00 to 18:00.
15/04 – 21/04 VALEXTRA presents ‘Valextra Vocabolario’ – A multi-channel avant-garde Design project in collaboration with Studio
Temp. Private press preview on April 15th from 11:00 to 19:00 followed by a private cocktail. Boutique Valextra, Via A.
Manzoni, 3. Open to the public from April 16th to 21st from 10:00 to 19:00.
11:30/15:30 LUISA BECCARIA presents ‘Harmony in Glass’. Drinks and bites will accompany the new home collection. Via Formentini,
- By invitation only.
15:00/22:00 DIESEL LIVING unveils its Diesel Living Red Takeover & Silver Dome immersive experience. Press Preview from 15:00 to
18:30. Private Cocktail to follow. Via delle Erbe, 2/A. By invitation only.
17:00/19:00 ANTEPRIMA presents ‘Life is a game’ its SS’24 collection rivisited in collaboration with Kei Takemura and adds some
exclusive Interior Design pieces with the participation of Inkiostro Bianco exploring the dynamics of ‘memories and
stories overlaid on playing cards’. Special performance. Corso Como, 9. By invitation only
17:30 CAMERA NAZIONALE DELLA MODA ITALIANA in collaboration with Storielibere presents: Sailor. Anatomia del corpo
attraverso la Moda. Live session dedicated to the National Day of Made in Italy, with the participation of Maria Luisa
Frisa, Chiara Tagliaferri, Marco Rambaldi and Alessandro Vigilante. Teatro Filodrammatici di Milano, Piazza Paolo
Ferrari, 6. Open to the public prior registration at www.cameramoda.it .
19:00/22:00 BOTTEGA VENETA hosts a cocktail evening to celebrate ‘On The Rocks’, a large-scale installation by Bottega Veneta
with Cassina and Fondation Le Corbusier. Location see on invitation. By invitation only.
Tuesday 16 April
16/04 – 21/04 BORSALINO hosts Studio Radical Softness. An union between the artisanal expertise of the Alessandria’s house and the
avant-garde vision of the Studio founded by the German based artist, Niklas Jeroch. A selection of 3D printed pieces,
conceptualized in a digital environment allowing for endless possibilities while guaranteeing the uniqueness of each
individual piece are emblematic of this new chapter for the brand. Galleria Vittorio Emanuele II, 92 and Via della
Spiga, 26. Open to the public every day from 10:00 to 19:00.
16/04 – 20/04 BOTTEGA VENETA partners with Cassina and Fondation Le Corbusierto present ‘On The Rocks’, a large-scale installation
of the LC14 Tabouret Cabanon stool, continuing the story from the brand’s F/W’ 24 show. Palazzo San Fedele, Piazza
San Fedele, 1/3. Open to the public every day from 11:00 to 19:00.
16/04 – 21/04 IL BISONTE presents a new collection of leather homewares titled The Keepsake Box by Shawn Henderson. Private
cocktail on April 16th, from 18:00 to 22:00. Via Santo Spirito, 14. Open to the public from April 17th to 20th, from
10:30 to 19:00, and on April 21st from 11:00 to 19:00.
16/04 – 20/04 MISSONI presents a special focus on the new Home arrivals. Artistic sets of sculpted and polished blocks in
unrefined/natural/clear materials offer a backdrop for the collection. Via Verri, 5. Open to the public from April
16th to the 20th, from 10:00 to 19:00, and on April 19th, from 11:00 to 19:00.
16/04 – 21/04 POMELLATO presents POM POM DOT. New collection launch with a special exhibition conceiling jewelry, design and
fashion in partnership with Secondo Stefano Pavese. Private archives from the Sixties until the year 2000 of fashionable
designed buttons made exclusively of noble materials. Private cocktail on April 16th, from 18:30 to 21:00 at Pomellato
Boutique, via San Pietro all’Orto, 17. Open to the public from April 17th to 21st from 10:00 to 19:00.
16/04 – 19/04 RALPH LAUREN HOME – The American brand’s passion for automobiles inpires the Fall 2024 home collection Modern
Driver. Palazzo Ralph Lauren, via San Barnaba, 27. By invitation only.
16/04 – 21/04 ZEGNA presents ‘Born in Oasi’. An Oasi Zegna-inspired exhibit where the brand’s unique heritage is celebrated along
with its Book launch. Via Savona, 56A. Open to the public from 10:00 to 19:00.
14:00/22:00 LA DOUBLEJ plunges his guests into its new Home Collection 2024 surrounded by the mesmerizing solar installation by
Max Siedentopf. Press Presentation from 14:00 to 19:00 and cocktail from 19:00 to 22:00. Palazzo Belgioioso, Piazza
Belgioioso, 2. By invitation only.
18:00/20:00 THOM BROWNE by Frettepresents ‘time to sleep’. The New York based luxury fashion house unveils the expansion of its
home collection. Private event with performance. Palazzina Appiani, viale Byron, 2. Open to the public from
April 17th to 21st, from 10:00 to 19:00.
18:30/22:30 LUISAVIAROMA opens its new Headquarter in Milan with two immersive installations. Cocktail & Dj set. Via Spadari, 2. By
invitation only.
Events Wednesday 17 April
17/04 – 19/04 C.P. COMPANY introduces LABORATORIO, the brand’s platform dedicated to extending life cycle, upcycling and
customizing products. Workshops and talks with partners an creative communities, to investigate and explore the
relationship between products and the consumers. Via Fiamma, 18. Open to the public prior registration at
www.cpcompany.com every day from 11:00 to 18:00.
17/04 – 21/04 JW ANDERSON showcases Patrick Carroll’s artworks ‘Days’. The exhibition of knitted words in the stretched textiles
compose an aesthetic argument that can only emerge through the installation of the entire ensemble. JW Anderson,
via Sant’Andrea, 16. Private cocktail on April 17th from 18:00 to 20:00. Open to the public on April 17th from
12:00 to 18:00, and from April 18th to 21st from 10.00 to 19.00.
17:00/21:00 ALESSANDRO ENRIQUEZ Loves Bassetti: the iconic prints of the brand in collaboration with Bassetti. Bassetti Home
Innovation, Corso Venezia, 6. By invitation only.
18:00/21:00 HARMONT & BLAINE in collaboration with artist Lorenzo Vitturi, share their Stripestories with a private cocktail. The
project unites the brand’s creativity, irony, and craftmanship through the artist’s vision. Corso Giacomo Matteotti, 5.
Open to the public from April 15th to 21st from 10:00 to 19:00.
19:00/21:00 ROBERTO CAVALLI in collaboration with Architectural Digestwill take over the Condé Nast Bistrot, Piazzale Luigi
Cadorna, 7. Private cocktail. Open to the public from April 16th to 20th.
Thursday 18 April
18:00/21:00 WOOLRICH in collaboration with Wanderlust Vision present ‘Orama’ – the limited edition book is a tribute to the long
term partnership among both Brands and their passion for the outdoors. Panel conversation from 18:00 to 19:00. Private
cocktail from 19:00 to 21:00. Corso Venezia, 3. By invitation only.
21:00 ALESSANDRO ENRIQUEZ presents ‘Mercato Enriquez’.Graphic exhibition by the designer. Location see on invitation. By
invitation only.
Milano Moda Design celebra il connubio tra la moda e il design, entrambi eccellenze del Made in Italy. Il programma di Milano Moda Design, che si svolge in concomitanza con il Salone del Mobile, si accompagna a quelli ufficiali del Salone del Mobile e del Fuori Salone e raccoglie le presentazioni delle Home Collection e gli eventi dedicati al design dei brand di moda. Milano Moda Design 2024
